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One Idea , One Hoodie

Infinite Vibes

Behind the scenes

DNA was born from a simple wish: to give kids more ways to be themselves.

Expression not just in words, but in the way they move, live, and style themselves. The idea of creating the DNA clans was to make every child feel seen and accepted just the way they are. Whether they’re dreamers, doers, movers, or misfits there’s a clan that fits

Behind the scenes

DNA was born from a simple wish: to give kids more ways to be themselves.

Expression not just in words, but in the way they move, live, and style themselves. The idea of creating the DNA clans was to make every child feel seen and accepted just the way they are. Whether they’re dreamers, doers, movers, or misfits there’s a clan that fits

Dynamic n Agile

What’s your DNA?

It is a question, a form of Zip Into an opportunity to be you everywhere you go. You get to wear your style, your mood, your personality on your sleeve.
Go beyond loud logos or boring basics and choose what tugs your heartstrings. If your personality were a hoodie, which one would it be?
Dare n Aspire
Dream n Achieve
Different n Alive

Who doesn't love a journey of self-discovery wrapped in stylish, warm, snuggly hoodies?

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