Last updated: [27/01/2026]
What’s Your DNA (trading under DNA APPAREL LTD) (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from https://whatsyourdna.co.uk/
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
Personal Data You Provide
When you place an order, create an account, or contact us, we may collect:
- Full name
- Email address
- Phone number
- Billing and delivery address
- Order and purchase details
Payment Information
Payments are processed securely via third-party payment providers.
We do not store or process card details.
Automatically Collected Data
- IP address
- Browser type and device information
- Pages visited and interaction data
- Cookies and similar technologies
2. How We Use Your Personal Data
We use your data to:
- Process and deliver orders
- Communicate order updates and customer support
- Manage payments and prevent fraud
- Improve our website, products, and services
- Comply with legal and regulatory obligations
3. Legal Basis for Processing (UK GDPR)
We process your personal data under the following lawful bases:
- Contractual necessity – to fulfil your order
- Legal obligation – tax, accounting, and compliance
- Legitimate interests – improving services and preventing fraud
- Consent – for marketing communications (where applicable)
4. Payment Processing
All payments are handled by secure third-party payment gateways such as [Stripe / PayPal / Square].
These providers process your data according to their own privacy policies and comply with applicable data protection laws.
5. Sharing Your Information
We may share your data with:
- Payment service providers
- Shipping and logistics partners
- IT and website service providers
- Legal or regulatory authorities where required
We do not sell or trade your personal data.
6. International Data Transfers
If we transfer your data outside the UK, we ensure appropriate safeguards are in place, including:
- UK adequacy regulations
- Standard Contractual Clauses (SCCs)
7. Cookies
We use cookies to:
- Enable essential website functionality
- Analyse website traffic
- Improve user experience
You can manage or disable cookies through your browser settings.
8. Data Retention
We retain personal data only for as long as necessary to:
- Fulfil orders
- Meet legal and accounting requirements
- Resolve disputes
9. Your Data Protection Rights (UK)
You have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://ico.org.uk
10. Data Security
We implement appropriate technical and organisational measures to protect your data.
However, no online transmission is completely secure.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
12. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact Details
If you have questions about this Privacy Policy or your personal data, contact:
Whats Your DNA (Trading under DNA APPAREL LTD)
Email: [support@whatsyourdna.co.uk]
Business Address: 1 Meadow Mews, Rugby, Warwickshire, CV22 5QN, United Kingdom
