Terms of service
Terms and Conditions
Last Updated: 31/03/2026
Welcome to WhatsYourDNA (“we”, “our”, “us”). These Terms and Conditions govern your use of our website www.whatsyourdna.co.uk and the purchase of products from our online store.
By accessing our website or placing an order, you agree to be bound by these Terms and Conditions.
1. About Us
This website is operated by WhatsYourDNA.
Business Details:
Company Name: DNA APPAREL LTD
Our UK VAT number is : 500015570
Registered Address: 1 Meadow Mews Rugby , Warwickshire CV22 5QN, United Kingdom
Email: info@whatsyourdna.co.uk
2. Eligibility to Use Our Website
By using this website, you confirm that:
- You are at least 18 years old, or
- You are accessing the website with the supervision of a parent or legal guardian.
- You agree not to use the website for unlawful purposes or in a way that could damage or disrupt the website.
- You are responsible for ensuring your computer system meets all the necessary technical specifications to enable you to access and use the Website and is compatible with the Website.
- You are solely responsible for maintaining the confidentiality of your account and password, for all activity that takes place on your account, and for restricting access to your computer. We will not be held liable for any loss or damage that may result from your failure to do so.
3. Products
We strive to ensure that all product descriptions, images, and prices displayed on our website are accurate.
However:
- Colours may appear slightly different depending on your device screen.
- Product images are for illustration purposes only.
- We reserve the right to modify or discontinue products without notice.
- UK/EU version of the hoodies will be without cords and replaced by buttons to comply to BS EN 14682:2014.
- Our products all sizes, weights, capacities, dimensions and measurements indicated on the Website will have a tolerance of 5%. Although every effort is made to keep the Website as up to date as possible, the information appearing at a particular time may not always reflect the position exactly at the moment you place an order.
4. Pricing and Payment
All prices displayed on the website are listed in GBP (£).
Prices:
- Price includes VAT
- Free delivery within UK
- EU/International delivery charges apply. Will be added during checkout.
We reserve the right to:
- Correct pricing errors
- Cancel orders where a pricing error has occurred
Payment methods may include:
- Credit / debit cards
- Online payment gateways
- Other methods listed at checkout
Payment must be received in full before an order is processed.
Payment Processing
Payments on this website are securely processed by third-party payment service providers such as Stripe or other authorised payment gateways.
By making a purchase on our website, you agree that:
- Your payment information will be processed directly by the payment provider.
- WhatsYourDNA does not store or have access to your full card details.
- Payment processing is subject to the terms, privacy policies, and security practices of the payment provider.
- We are not responsible for any errors, delays, or security breaches that may occur within the payment provider’s systems. However, if you experience payment issues, please contact us and we will assist in resolving the matter where possible.
5. Order Acceptance
When you place an order:
- You will receive an order confirmation email.
- This email confirms receipt of your order but does not constitute acceptance.
We reserve the right to refuse or cancel orders if:
- A product is unavailable
- There is a pricing error
- Fraudulent activity is suspected
6. Delivery
We aim to process and dispatch orders within 15 business days.
Delivery times may vary depending on:
- Location
- Courier service
- External factors outside our control
Risk in the goods passes to the customer once the order has been delivered to the address provided at checkout.
Customers are responsible for providing accurate shipping details.
- You will own the products once we have received payment in full of the price
- The products will become your responsibility from the time we deliver the products to the address you provided us
7. Returns and Refunds
Under UK consumer law, customers purchasing online typically have the right to cancel their order within 14 days of receiving the goods, unless an exemption applies.
To request a return:
- Contact us within 14 days of receiving your order.
- Return the item unused and in its original packaging.
Refunds will be issued once the returned item has been received and inspected.
We reserve the right to refuse returns if:
- Items are used or damaged
- Items are not returned in original condition
8. Faulty or Incorrect Items
If you receive a faulty or incorrect product, please contact us within 7 days of delivery.
We may offer:
- Replacement
- Refund
9. Intellectual Property
All content on this website, including but not limited to:
- Logos
- Graphics
- Product designs
- Text
- Images
10. Website Use
You agree not to:
- Attempt to hack or disrupt the website
- Upload malicious software
- Use automated systems to scrape data
- Misuse the website for fraudulent activities
11. Third-Party Links
We are not responsible for the content, policies, or practices of third-party websites.
12. Limitation of Liability
To the maximum extent permitted by law:
WhatsYourDNA shall not be liable for:
- Indirect losses
- Business losses
- Loss of profits or revenue
Nothing in these Terms excludes liability where it would be unlawful to do so.
13. Changes to These Terms
We reserve the right to update these Terms and Conditions at any time.
Updated versions will be posted on this page with the revised “Last Updated” date.
14. Governing Law
These Terms and Conditions are governed by the laws of England and Wales.
Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
15. Contact Us
If you have questions regarding these Terms and Conditions, please contact us:
Email: info@whatsyourdna.co.uk
Address: DNA APPAREL LTD , 1 Meadow Mews Rugby, Warwickshire CV22 5QN
16. Promotional Codes and Discounts
From time to time, WhatsYourDNA may offer promotional codes, discounts, or special offers.
These offers are subject to the following conditions:
- Promotional codes must be applied at checkout and cannot be applied retroactively to completed orders.
- Only one promotional code may be used per order unless otherwise stated.
- Promotional codes may have expiry dates and usage restrictions.
We reserve the right to cancel or refuse promotional codes if misuse, fraud, or technical errors are detected.
Promotional codes have no cash value and cannot be exchanged for money.
17. Chargebacks and Fraud Prevention
To protect against fraudulent activity, we reserve the right to review and verify orders.
If a customer initiates a chargeback or payment dispute without first contacting our support team, we reserve the right to:
- Suspend the customer account
- Restrict future purchases
- Provide order evidence to the payment provider to contest the dispute
We encourage customers to contact us directly so we can resolve any issue quickly and fairly.
18. User-Generated Content and Social Media
If you tag, mention, or share content featuring WhatsYourDNA products on social media platforms (including but not limited to Instagram, TikTok, and Facebook), you grant WhatsYourDNA a non-exclusive, royalty-free licence to repost, share, and use such content for marketing purposes.
This may include:
- Reposting photos or videos
- Featuring customer images on our website
- Including content in marketing materials
If you prefer not to have your content used, please contact us and we will remove it where reasonably possible.
19. Design and Brand Protection
All product designs, graphics, slogans, and artwork associated with WhatsYourDNA are protected by intellectual property rights.
- Customers and third parties may not:
- Reproduce or replicate our designs
- Manufacture similar products using our artwork
- Use our branding for commercial purposes without permission
Any unauthorised use of WhatsYourDNA intellectual property may result in legal action.
20. Force Majeure
We will not be liable to you for any lack of performance, or the unavailability or failure, of the Website or our services, or for any failure by us to comply with the Terms, where such lack, unavailability or failure arises from any cause reasonably beyond our control.